Is Digital Marketing the right career for you?
When we hear the phrase ‘digital marketing’, many think of social media. memes, gifs, trending posts and TikTok. When in fact this is one small branch of the digital marketing tree. SMM or Social Media Marketing is important, but it’s not necessarily the first digital point of contact that a prospective customer may have with a brand.
So, if acronyms like SEO, PPC and CMS are sounding a little off-putting to you, remember that digital marketing is equally creative and analytical. Even if you’re purely working in social media marketing, you need to be able to analyse the results to ensure that your work is having a positive impact.
The beauty of digital marketing is that no day is the same. It requires analysing customer trends and working out what that customer needs, wants and desires. It requires forward-thinking and great organisational skills. As any digital marketer knows, having a content calendar and a clearly outlined marketing plan is the way to success.
If you are looking for a challenging career with storytelling at its heart, then digital marketing may be right for you.
Agency vs In House Marketing
Once you’ve decided that you want to start your career in digital marketing, you’ll want to investigate whether you’d prefer to work for an agency or in-house.
What is Agency Marketing?
- Work with a variety of businesses
- Gain knowledge in different industries
- Become an expert in balancing multiple task lists
- Develop fruitful client relationships
- Help shape your client’s futures
What is In House Marketing?
- Work with one specific brand/business
- Gain high-level knowledge within the industry
- Become an expert in your brand’s tone of voice and messaging
- Develop fruitful in house relationships
- Leave a lasting impact
- Help shape the future of the business
Both agency and in house marketing have their pros and cons, but it is entirely personal preference as to which suits you better. If you prefer working within a variety of industries, agency marketing is probably the right choice for you. However, if you prefer gaining a deep understanding of one specific industry or company, in house might be a better fit.
So, what is Digital Marketing?
The ‘tree’ of digital marketing is made up of many different branches that come together to create a connected journey for the prospective customer or client. We won’t go into all the different departments as that’ll be an entire blog post in itself! But these are the major players of digital marketing.
Search Engine Optimisation
SEO or Search Engine Optimisation is one of the bigger branches on this tree. Essentially, SEO focuses on improving the quality and quantity of traffic to your website so that people on Google can easily find your business.
PPC or Pay-Per-Click Advertising is a paid advertising model where the business only pays when they receive a click on their ads. Common examples of PPC are Google Ads, LinkedIn ads and Facebook Ads.
Email Marketing is just as it sounds! Writing tailored email content for your brand’s loyal subscribers, giving them exclusive offers or updates and rewarding customers for staying loyal to you. Email is a great way of keeping the conversation going with your clients or customers, and ensuring they keep returning to you.
Content Marketing is about creating valuable, high-quality, relevant and consistent content that is distributed on different platforms. From website blog posts and articles to social media stories and videos, in digital marketing content is king with video continuing to storm ahead in popularity.
These are just a few of the branches that make up digital marketing, there’s a whole world out there for you to explore. We know it can be daunting starting a career in digital marketing with so much to learn, but there are some brilliant free resources online to help you get started.
Learn Digital Marketing for free
We know it can be daunting starting a career in digital marketing with so much to learn, but there are some brilliant free resources online to help you get started.
The internet is the best place to learn for free, and digital marketing resources are available far and wide. From blog posts to podcasts to videos to courses and so much more, these are some of My Bright Digital’s favourite digital marketing resources:
My Bright Digital’s Advice
There are so many different ways to kickstart your digital marketing career and there is no one size fits all approach. With that in mind, here are the top tips from the team at My Bright Digital.
“Don’t be afraid. Get things wrong, mess up and make big mistakes. That is the best way to learn quickly. Digital Marketing is incredibly flexible and never permanent. You can always change, swap, edit, improve and enhance your marketing efforts. Use your wider network and ask questions from a range of people who have different experiences and skillsets.”
“Consume as much marketing knowledge as you can. Read, watch and listen to different sources and authors so you can understand the truly vast landscape that is digital marketing. Remember, even CMO’s don’t stop learning!”
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